Browsing articles in "Web Development"
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Dec 12, 2012
Posted by Justin

Latest website tune-up

morse-screen1 morse-screen2

GlowView was asked to refresh the Morse Measurements website with a fresh new design, CMS capabilities, and improved SEO. Morse Measurements’ old website did not allow anyone in the company to maintain the site on their own or make their own updates. Worse still, the URL structure was severely lacking for SEO – all pages on the site were some variation of ‘/store.asp?id=xxx&catid=xxx’. That’s just plain awful… not only were those URLs ugly and hard to remember, they did not contain any keywords. GlowView created a contemporary new design and built the new website on the WordPress platform with a custom built WordPress theme. URLs were fixed to be search engine friendly, and 301 permanent redirects¬†were established for all the old ugly URLs. This keeps search engines up-to-date with your new content and ensures old bookmarks and links to your website will continue to work after launch of your new website. Morse Measurements’ search engine ranking is on the rise, they have a great new look, and they have ability to keep the website fresh and up-to-date on their own with new content.

Some key website features include:

  • Image sliders
  • Constant Contact integration
  • Dynamic text sizing
  • Upcoming Events custom post type, with “sticky” functionality
  • Password secured client area

Training and 30 days of support are provided on all GlowView website development projects.

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Nov 11, 2011
Posted by Justin

The 7 Day Website

We’re in start-up mode here at GlowView. Obviously, one of the most important informational and marketing tools for any business, is your business website. This is especially true for a web development agency. Knowing this, we knew we needed to get our new website out the door fast. Super fast.

We set out to launch a completely new website built on WordPress with an all new design, content, copy and blog in ONE week. This is a pretty agressive timeline for any project. But from experience, we knew that it’s easy to get caught in a trap when working on internal endeavors. Client work is always the highest priority, so internal projects can often bottom-out on the priority list. We’ve seen this time and time again, where sparkling new websites will sit for months going stale, waiting on a few key pieces of content to be produced. The best way to avoid this? Go full bore until it’s done, launched, and out there, then iterate afterwards.¬†This involves sacrifices, sure. But you can be strategic and prioritize. Everyone would prefer to have all the bells and whistles at launch day, but if that sets your timeline back weeks or months, is it really worth it?

We started with a design concept last Friday (11/4) and here we are launching our new site on Friday (11/11). Our portfolio needs some more work, we’ve got some more icons to add to the homepage, we’d like to add some interactivity, etc. But all of that will come later and now we’ve got our new site out in the wild, bringing in business in the meantime. Success!

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