GlowView was asked to refresh the Morse Measurements website with a fresh new design, CMS capabilities, and improved SEO. Morse Measurements’ old website did not allow anyone in the company to maintain the site on their own or make their own updates. Worse still, the URL structure was severely lacking for SEO – all pages on the site were some variation of ‘/store.asp?id=xxx&catid=xxx’. That’s just plain awful… not only were those URLs ugly and hard to remember, they did not contain any keywords. GlowView created a contemporary new design and built the new website on the WordPress platform with a custom built WordPress theme. URLs were fixed to be search engine friendly, and 301 permanent redirects were established for all the old ugly URLs. This keeps search engines up-to-date with your new content and ensures old bookmarks and links to your website will continue to work after launch of your new website. Morse Measurements’ search engine ranking is on the rise, they have a great new look, and they have ability to keep the website fresh and up-to-date on their own with new content.
Some key website features include:
- Image sliders
- Constant Contact integration
- Dynamic text sizing
- Upcoming Events custom post type, with “sticky” functionality
- Password secured client area
Training and 30 days of support are provided on all GlowView website development projects.